If you want to be recognised and remembered in today’s competitive market, you need to invest in your company’s branding. Branding starts with your logo and the style of your website. It includes how your employees represent your company and how customers perceive you. Use these truths to help you manage the impact your brand has so it stays positive.
1. A brand is powerless without people
Having a modern, expertly designed logo is only half the solution. You need people to buy into your brand and this starts within. You and your employees are the first representatives of your brand. Sell your brand’s products with enthusiasm so clients buy into the brand as well. Loyal customers will carry it further.
2. Branding takes time
Branding is more than putting a logo on your employees’ t-shirts. Making the public aware of your brand takes place over time by consistently placing your logo, style, values and products in front of customers. The return on this investment in the form of loyal customers will be seen over time.
3. Consistency is key
To ensure customers notice and remember your logo, values and products, you need them to see and experience it multiple times. Think up creative ideas to use media platforms for marketing so people become used to your brand and associate it with quality & need-fulfilment.
4. Association makes you stronger
Your competitors don’t have to be your enemies. It’s beneficial to have your brand associated with a respected leader in the field. This is achieved through partnerships and by attending the same events as other experts. The right association builds faith in the quality of your brand.
5. You need to guard your brand
Ask yourself what you want your brand to represent. You can easily become well known but disrespected if your brand is associated with the wrong companies or activities. Rather ensure your logo, employees and products are only associated with entities that will give your company an exemplary reputation.
6. You need to reinvent yourself
Your brand must be recognisable, but from time to time you need to reinvent it. Your old logo can communicate to people you’re not staying up to date with today’s trends. Use a reinvention as an opportunity to launch a large marketing campaign. A modern designer found on an online hub can breathe new life into your old logo.