If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimised website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are just a few reasons why social media is so important for small businesses.
Your customers are already using it.
This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
It will give you a competitive advantage.
Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.
It will help you connect with your clients and prospects.
Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.
Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.
Visual Marketing is defined as "the use of static brand images to enhance awareness and increase recognition in the mind of the consumer."Visual Marketing is the most subconscious form of marketing and differs from other marketing techniques.Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images — when done deftly –can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye — and remember you when it comes times to buy.
For small businesses, that’s particularly important. We don’t have a lot of money, time or staff to spend on marketing. So everything we do has to pack a punch.
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