The immense value of visual signs can’t be overstated. Signage can be part of marketing or purely informational. In each scenario it’s dynamic, because people rely heavily on what they see, more than other senses. Signage is the ideal way to boost your marketing or give a premises a new look. Signage contractors supply businesses with the signs they need, via expert designing and workmanship.
Popular Signage Services Include:
Printed signs for all scenarios
Signage experts have huge machines that can print immense sizes. Printing can be done on a range of materials, such as:
- Metal
- Plastic
- Correx board
- Paper
Signs can be used to clarify information inside or outside buildings. In this role they can be used as a safety feature. The many colours that can be printed make signage an excellent marketing option, because you can catch the public’s eye by using colourful images.
Signage contractors offer an all-round service. They have in-house designers to assist clients with their planning. They source the material and can even help install the boards. With the rough winds some South African regions experience, you need an expert to put up exterior signage, so the sign doesn’t get damaged.
Lettering
A neat signage option is using lettering, instead of one solid board. Signage experts can cut materials into separate letters, which can be attached to a building’s exterior or interior. By attaching the correct lighting to these letters on a building’s exterior, you can grab the attention of passers-by, even at night.
Painted graphics on walls
South Africans appreciate art and beautiful aesthetics. Some signage companies offer a painting service. You can have your logo, slogan or a picture painted on a wall where it can make an impression on clients.You can impress the public by having enormous paintings on your business’ walls.
Road signage
South African legislation is strict about road signs. You need permission from the municipality to put up signs that mention your business. If approved, you can have the signs made at signage contractors. They use the correct materials and printing processes to create durable signs that will guide people to your business for years to come.
Banner printing
A popular South African marketing tool is a banner. Banners can be erected beside roads, or used to decorate your premises. Signage experts invariably also print banners. You can get all your printing done in one place.
5 Tips when in need of Signage
1. Make sure the sign is not in the way
A large sign is an excellent marketing tool, but you need to plan its positioning well. An exterior sign may obstruct the view through windows or cover emergency exits, if you didn’t take it all into consideration. You should also keep building regulations in mind if you’re renting space or sharing it with others.
2. Is the design of high quality?
A pixelated sign or banner doesn’t communicate well to clients. This is the result of low quality images and amateur designing. Confirm the printers’ requirements, so you know the final product will look professional. Use their in-house printers for the best outcome, if you’re unsure about doing it yourself.
3. Will the colours benefit the purpose?
Don’t simply pick your favourite colour as the primary for your design. Think about how the colour will look in the sun or interior lighting. Some colours seem to disappear when looked at in direct sunlight. Ask your signage contractors for advice, because they know their products well.
4. Check and check again
You’ll be surprised how many mistakes are made on signs, in terms of spelling, contact numbers and costs. Make sure the information on your sign is 100% correct. Ask an objective person to read through the design before you submit it, because people are prone to overlook mistakes in their own work.
5. Consider legal requirements of public signs
Municipalities have strict regulations about signage in public areas. You can’t use lampposts and grassy areas at will. You have to get permission via a lengthy process, so keep this in mind when planning your timeline.