Defy Appliances (Pty) Ltd is Southern Africa's largest manufacturer and distributor of major domestic appliances.
Defy offers the consumer a full range of kitchen and laundry appliances, and also participates in the room air conditioner market. Defy also markets cookerhoods, dishwashers, washing machines, microwave ovens and gas stoves.
Defy has the strongest appliance brand positioning in Southern Africa, with the slogan 'You can rely on Defy' associated very strongly with consistent product quality and meaningful product innovation.
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