Inovar Floor George  

The Inovar Floor distributor network was first established in 1998 and has been active in the furniture industry as a major national supplier for the past 19 years.

The strategy to distribute wooden flooring as a D.I.Y. product proved that the product required a specialist installer/sales team, without the use of sub-contractors. To this end, Finfloor, in September 1998, set up the first chain of independent specialist distributors, with their own exclusive brand/product range, hence the launch of Inovar Floor®, with the aim of having specialist distributors who are both responsible and accountable for both the product and installation. To achieve this no Inovar Floor distributor is allowed to use any sub-contract installation teams, but may use each other's teams in the event of a national contract, to ensure that the quality standards are maintained nationally.

The specialist distributor network consists of 28 outlets throughout South Africa and across the border, selling both Inovar Floor and Finfloor with a further 43 flooring outlets that sell, supply and install the Finfloor brand/product.

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