Since our creation, G-Star’s philosophy has always been, ‘Just the Product.’
This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
While G-Star will always be a denim oriented company, we understand that complementary textures and styles can help ‘frame’ denim and present it in a new light. Our Correct Line collection balances the raw edginess and street-wear influences of our core denim range with a sophisticated tailored line that emphasizes proportion, craftsmanship and detailing. The result is an all-day, every-occasion wardrobe that features fashionable cuts, luxurious materials and subtle branding in a full range of jackets, shirts, knits, dresses and skirts.
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